Where to compete
Clarify the customer problem, your distinctive capabilities and the position your business can sustain.
AI MARKET & ECOSYSTEM ADVISORY FOR SOFTWARE COMPANIES
From AI Promise to AI Proof.
AI is changing where software companies compete, who they partner with and how they get paid. RAW PEC helps software leaders decide where to compete, which ecosystems to build around and how to prove the value customers pay for.
Your customers are buying AI. Your pricing model is under pressure. Your board wants a plan. The decisions you make in the next year will set your position for the next five.
Strategic advisory
Make the decisions that shape your next position
Which ecosystems to build around
Assess platform dependencies, partner priorities and the relationships needed to reach customers and deliver value.
How to demonstrate value
Connect your value proposition to baselines, customer outcomes and evidence that can inform renewal and investment decisions.
How we work
Diagnose. Blueprint. Optimize.
Diagnose.
The AI Position Diagnostic: a focused, fixed-scope look at your position — which battlegrounds matter to you, where your ecosystem dependencies sit and where your value proof is thin.
Blueprint.
Choose the position you can defend, the partners to prioritize and the value story your customers and board will believe. Built with PEA, the Partner Ecosystem Advisor.
Optimize.
Prove the value you deliver to prospects, customers and the platforms you partner with. Measured with VAL, the Value Advisor Loop.
The competition is changing. What does it mean for your business?
AI is changing how software gets built, how work gets done and where value is earned. Our battleground analysis examines the decisions facing incumbents and challengers, and the questions those decisions raise for your enterprise.
Value Battlegrounds
- AI Economics (Framework)
- AI Revenue (Coming soon)
- AI Costs (Coming soon)
- AI Pricing
Industry Battlegrounds
Business Function Battlegrounds
Technology Battlegrounds
Practical application
Tools that put the work into practice
The tools behind the Blueprint and Optimize steps.
Initial product focus: the ServiceNow ISV ecosystem. Talk with Ron about current capabilities and fit.
Partner Ecosystem Advisor (PEA)
Make ecosystem choices executable.
Designed to help software companies assess ecosystem position, prioritize partners and connect platform strategy with execution.
Explore PEAVAL · Value Advisor Loop
Connect the promise to proof.
Designed to connect value defined and promised with evidence of value tracked, realized and evolved.
Explore VAL
AI Battlegrounds
Incumbents, Challengers, and the Rise of the Recursive Enterprise
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About RAW PEC
Build a strategic position in the platforms that matter.
Ron Wastal has spent his career building platform ecosystems and partner strategies at MuleSoft, Apptio, Jitterbit and Nicus. He helps software leaders decide where to compete and which ecosystems to build around as AI reshapes their markets.
Meet RonWhat decision is your business facing?
If AI is changing your market, ecosystem position or customer value proposition, start with the decision you need to make.